Kodak and the digital revolution case solution and. The introduction of digital imaging in the late 1980s had a disruptive effect on kodak s traditional business model. Pdf eastman kodaks declaration of chapter 11 bankruptcy on january 19. Scribd is the worlds largest social reading and publishing site. The company always innovated which helped in the growth of the company but after a time period, it was reluctant of innovation as it started implementing strict policies and did not innovate into new products.
Kodak s cheap cameras helped popularise photography. Kodak fails to offer clear, distinguishing benefits to consumers. In the past 15 years, digital technology changed photography dramatically, and kodak, a former heavyweight in. A former kodak executive 2 kodak and the digital revolution a 705448 fuji photo film co. You know, kodak made the first megapixel imager in the mid1980s. The problem was that for over a century kodak had the classic razor and blade business model i. The stock declined from around 80 dollars to 3 usd in less than ten years. It is striking how kodak has suffered since the rise of digital imaging. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George eastman began kodak in 1880 and introduced the first kodak. How kodak missed the digital photography revolution. The rise and fall of kodak s moment 16 march 2012 kodak color film.
It sold the site to shutterfly as part of its bankruptcy. Hidden reasons for kodak s digital revolution essay 1149 words 5 pages. Kodak and the digital revolution pic picpicbrief overview. Machinery used in the production of analogue film c. By the mid1980sjust about 100 years after george eastman invented paperbased filmmy father was already voicing concerns about kodak s future. Case analysis since the early 1880s, kodak had proven themselves to be great innovators and had worked on building their brand on a domestic and international front. While that explanation has some merits, it is far from the full picture. Kodak has finally formalized what had been expected for years its gone bankrupt. Kodak, along with several others, does dominate the digital camera market, but profits are slim to nonexistant, and manufacturing has been outsourced. Bbc news business kodak embraces digital revolution.
Kodak has a small share of the printer market through a. In the late 90s, kodak hastily installed 10,000 digital kiosks in kodak s partner stores. However, writing down your thoughts may help you during class discussion. Kodak and digital revolution free download as word doc. On a shelf in his office in cambridge judge business school, dr kamal munir keeps a kodak. A new technology breakthrough combines the performance features of wet processed plates with kodak s marketleading process free technology, and the result is a plate with run length, imaging speed, robustness, and resolution capabilities that rival processed plates. Examines kodak s strategic efforts and challenges as the photography industry evolves.
Kodak and the digital revolution please note that you are not required to submit a writeup. Contrary to popular opinion kodak was ahead of the digital technology curve and they saw well ahead of time that digital photography was a game changer. Kodak is a multinational american corporation which has become a household name most known for its film products. The competitors were following kodak, but the market. In an industry where nnovton and dffrntton are the keys to success. Founded in 1880, kodak was one of the most innovative. Simply put, kodak tried to replicate the silver halide business model in the digital. Film is a physical, chemical product, and despite a succession of new ceos, kodak s middle managers were unable to make a transition to think digitally. Kodak s unwillingness to change its large and highly efficient ability to makeandsell film in the face of developing digital technologies lost it.
Kodak and digital revolution digital camera digital. How to be productive at home from a remote work veteran. Case solution kodak and the digital revolution a youtube. Kodaks middle managers, culture and rigid, bureaucratic structure hindered a. Kodak and the digital revolution 789 words bartleby. Kodak and the digital revolution a case solution, kodak and the digital revolution a case analysis, kodak and the digital revolution a case study solution, the introduction of digital imaging in the late 1980s had a devastating impact on the traditional business model of kodak. Kodak and the digital revolution a harvard business publishing. The company was aware of emerging technologies and as early as 1979 kodak produced a remarkably accurate forecast of the evolution of digital imaging and it had been a pioneer of digital cameras grant, 584. One common explanation about kodak s demise is that it missed the digital revolution or simply that the ubiquity of digital cameras made photographic film redundant while kodak bosses buried their heads in the sand. With due respect to dr shihs perspective having joined in 97, it was the years leading up to that, when kodak squandered what could have been a dominant position in digital imaging and possibly online social media, due to lack of vision of what was clear to the. Digital imaging was a disruptive technology that was emerging in early 80s and kodak got blind sighted by its extreme focus on existing customers and their needs. Kodak develops products quickly due to its competitive environment but its timing was way off. After discussing kodak s history and its past strategic moves in the new landscape, the case kodak and the digital revolution questions how ceo daniel carp can use digital imaging to revitalize kodak. Why kodak missed the digital revolution after starting it.
Why has the company been so successful throughout the history of the industry. Sonora x plates are unlike any other process free plate available today. Kodak was investing in the new digital technology that it has contributed to create, but without taking advantage of its early start and its resources. Every solution is prepared from scratch, top quality, plagiarism free. Kodak and the digital revolution table of contents. After discussing kodak s history and its past strategic moves in the new landscape, the case questions how ceo daniel carp can use digital imaging to revitalize kodak. Kodak and the digital revolution a case solution, the introduction of digital imaging in the late 1980s had been disruptive to kodak s traditional business model. Evaluate kodak s strategy in tradi6onal photography. The introduction of digital imaging in the late 1980s had a disruptive effect on kodaks traditional business model.
Was this the same kodak, i wondered, that went bankrupt in 2012 after 47,000 job losses, a moment hailed by seers as when the digital revolution finally came of age. Why did kodak fail and what can you learn from its demise. Kodak began to expand its brand by diving into chemicals and healthcare after the second world war. Kodak s decision to file for bankruptcy protection is a sad, though not unexpected, milestone for an american corporate icon that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution. The company employed 140 000 people in 1988 today around 20 000. Kodak was once the dominant player in photography, albeit in the analog or film era. Kodak s middle managers, culture and rigid, bureaucratic structure hindered a fast response to new technology which dramatically changed the process of capturing and sharing images. We were doing image compression research and even making products using, what we call, dct compression back in the mid 1980s. Its position has been eroded by aggressive competition in its core business. The firm said it would concentrate instead on digital. Kodak and the digital revolution free download as powerpoint presentation. Photography giant eastman kodak has announced plans to stop selling traditional film cameras in north america and europe.
In kodak bankruptcy, another casualty of the digital. Pdf eastman kodaks quest for a digital future researchgate. The prototype of the first digital still camera, first constructed at kodak labs by steve sasson in 1975. Kodak and the digital revolution a case harvard business. You might be surprised that a kodak digital camera went aboard the 1991 space shuttle mission. Kodak and the digital revolution a case solution and. In real life, unfortunately, kodak used ofoto to try to get more people to print digital images. Kodak was in a position that if it had acted differently, and taken the lead in digital imaging, the market would have been theirs to take, and they could be the market leader or the only brand, had the company adopted a different digital imaging strategy in the 80s and 90s. It produced film for movies and other applications, dry plates, and photo printing paper. The official history of the company, headquartered in rochester, new york, kodak invented in the 1880 dryplate formula and a machine for preparing large numbers of plate. Kodak and the digital revolution a business model failure. Having looked at technological innovation and the diffusion and adoption of innovations. The introduction of digital imaging in the late 1980s had a. Incumbent firms and response to disruptive innovation.
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